Enhancing Customer Trust in E-Commerce through Web Portals


Bauer, Hans H. ; Haber, Tobias E. ; Neumann, Marcus M. ; Albrecht, Carmen-Maria



Document Type: Article
Year of publication: 2006
The title of a journal, publication series: Developments in marketing science = Proceedings of the ... annual conference of the Academy of Marketing Science
Volume: 29
Page range: 57-61
Place of publication: Coral Gables, Fla.
Publishing house: AMS
ISSN: 0149-7421
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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