Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung


Homburg, Christian ; Krohmer, Harley



URL: http://ub-madoc.bib.uni-mannheim.de/7283
Document Type: Book
Year of publication: 2003
Place of publication: Wiesbaden
Publishing house: Gabler
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Krohmer, Harley

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