Customer Equity Marketing : Touching the Intangible

Bauer, Hans H. ; Bayón, Tomás ; Gutsche, Jens

Document Type: Article
Year of publication: 2002
The title of a journal, publication series: European Management Journal
Volume: 20
Issue number: 3
Page range: 213-222
Place of publication: Oxford
Publishing house: Pergamon
ISSN: 0263-2373
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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