Industriegütermarketing


Homburg, Christian ; Schneider, Jürgen



URL: http://ub-madoc.bib.uni-mannheim.de/9739
Document Type: Book chapter
Year of publication: 2001
Book title: Branchenspezifisches Marketing, Grundlagen - Besonderheiten - Gemeinsamkeiten
Page range: 589-613
Place of publication: Wiesbaden
Publishing house: Gabler- Verlag
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Schneider, Jürgen

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