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Kundenstrukturmanagement als Controllingherausforderung


Homburg, Christian ; Beutin, Nikolas



URL: http://ub-madoc.bib.uni-mannheim.de/9837
Document Type: Book chapter
Year of publication: 2001
Book title: Handbuch Marketing Controlling - Marketing als Treiber von Wachstum und Erfolg
Page range: 212-233
Place of publication: Frankfurt
Publishing house: Wirtschaftsverlag Carl Ueberreuter
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Homburg, Christian ; Beutin, Nikolas

Google Scholar: Homburg, Christian ; Beutin, Nikolas

ORCID: Homburg, Christian ORCID: 0000-0003-1607-5237 ; Beutin, Nikolas

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