Messung von Markenzufriedenheit und Markenloyalität


Homburg, Christian ; Koschate, Nicole ; Becker, Annette



Document Type: Book chapter
Year of publication: 2001
Book title: Moderne Markenführung
Page range: 1159-1170
Publisher: Esch, Franz-Rudolf
Place of publication: Wiesbaden
Publishing house: Gabler
Edition: 3. Aufl.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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