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2018

Schuhmacher, Monika C. ; Kuester, Sabine ; Hultink, Erik Jan (2018) Appetizer or main course : early market vs. majority market go-to-market strategies for radical innovations. Journal of Product Innovation Management Oxford 35 1 106-124 [Article]

Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C. (2018) Get the show on the road : go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Article]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine (2018) Reversing gears : inverting the innovation-flow paradigm with reverse innovation. Research-technology management Abingdon 61 1 46-57 [Article]

Janda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Conference or workshop publication]

2017

Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Article]

Kuester, Sabine ; Mißling, Katharina ; Janda, Sergej von (2017) Innovation in Entwicklungsmärkten : Auswirkungen von Ressourcenrestriktionen auf den Innovationsprozess. IMU Research Insights Mannheim 049 [Working paper]

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2017) Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen. IMU Research Insights Mannheim 048 [Working paper]

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd (2017) Kundenrückgewinnung im Business-to-Business Kontext. IMU Research Insights Mannheim 046 [Working paper]

Janda, Sergej von (2017) Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context. Mannheim [Doctoral dissertation]

Herbst, Laura ; Reinartz, Dominik ; Woodside, Arch G. (2017) Redirection theory and antisocial travel behavior : configural antecedents to nascent road-road signaling. Decrop, Alain Consumer behavior in tourism and hospitality research Advances in Culture, Tourism and Hospitality Research Bingley 13 119-139 [Book chapter]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Reinartz, Dominik ; Kuester, Sabine ; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Janda, Sergej von ; Shainesh, G. ; Kuester, Sabine ; Schuhmacher, Monika C. Adding to the frugal innovation discourse : conceptualizing and measuring product frugality. In: 24th Innovation and Product Development Management Conference (IPDMC) : Reykjavik, Iceland, June 11-13, 2017 ; proceedings (2017) Brussels 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Conference or workshop publication]

Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine I feel you! How catching on emotions via online customer reviews affects innovation adoption. Ittersum, Koert van Proceedings ... EMAC Conference 46 In: Leaving footprints : EMAC 2017 : annual conference of the European Marketing Academy : May 23-26, 2017, University of Groningen, The Netherlands (2017) Stockholm 46th EMAC Annual Conference 2017 (Groningen, Netherlands) [Conference or workshop publication]

Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. (2017) Society for Judgment and Decision Making Conference 2017 (Vancouver, BC) [Conference presentation]

Herbst, Laura (2017) Business model innovation : a process and performance perspective. Mannheim [Doctoral dissertation]

Janda, Sergej von ; Hillebrand, Christina Exploring heterogeneity in the BOP consumer market. Robinson, Linda ANZMAC conference proceedings 366 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia (2017) Melbourne, NZ ANZMAC 2017 (Melbourne, NZ) [Conference or workshop publication]

Janda, Sergej von ; Kuester, Sabine ; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. IMU Research Insights Mannheim 053 [Working paper]

2016

Kuester, Sabine ; Rauch, Andreas ; Welle, Markus (2016) Wie Zulieferer von den Innovationsprojekten ihrer Kunden profitieren können. IMU Research Insights Mannheim 039 [Working paper]

Kuester, Sabine ; Reinartz, Dominik ; Schneider, Kristina (2016) Das Management von Marktchancen im Innovationsprozess. IMU Research Insights Mannheim 042 [Working paper]

Kuester, Sabine ; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of personal selling & sales management : JPSSM Abingdon 36 1 19-39 [Article]

Feurer, Sven ; Konya-Baumbach, Elisa ; Woodside, Arch (2016) Applying configurational theory to build a typology of ethnocentric consumers. International marketing review Bradford ; Bingley 33 3 351-375 [Article]

Konya-Baumbach, Elisa (2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Article]

Kuester, Sabine ; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. IMU Research Insights Mannheim 044 [Working paper]

Kuester, Sabine ; Steinmetz, Moritz ; Janda, Sergej von (2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. IMU Research Insights Mannheim 047 [Working paper]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2016) Kontrollmechanismen für Führungskräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. IMU Research Insights Mannheim 045 [Working paper]

Konya-Baumbach, Elisa (2016) The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process. Mannheim [Doctoral dissertation]

Reinartz, Dominik (2016) Managerial decision-making in the innovation process : a multi-method analysis of project review decisions. Mannheim [Doctoral dissertation]

Deker, Johannes (2016) Collaboration in new product development. Mannheim [Doctoral dissertation]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Internal or external? A meta-analysis on collaboration in the development of innovations. Knöferle, Klemens 92 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Conference or workshop publication]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Conference or workshop publication]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine Processes for Business Model Innovation: Structured or intuitive? (2016) EURAM 2016 Conference (Paris) [Conference presentation]

2015

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Development of Successful Really New Products: The ‘Over-collaboration’ Effect at Different Stages of the New Product Development Process. (2015) AMA Winter Marketing Educators' Conference 2015 (San Antonio, Tex.) [Conference presentation]

Kuester, Sabine ; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten : Entscheidungsprozess und Einflussfaktoren. IMU Research Insights Mannheim 030 [Working paper]

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Kuester, Sabine ; Konya-Baumbach, Elisa ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Working paper]

Rauch, Andreas ; Kuester, Sabine Salespersons' market intelligence activities in new product development. Michelante, Graziella 173-174 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. Michelante, Graziella 183-184 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine Virtual knowledge broker : same, same, but different! Michelante, Graziella 189-191 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine (2015) Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Article]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Kuester, Sabine ; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation : Vier Ansätze führen zum Ziel. IMU Research Insights Mannheim 036 [Working paper]

2014

Schuhmacher, Monika C. ; Janda, Sergej von ; Woodside, Arch (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Article]

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine Making the Intangible Tangible: Launch Decisions for Service Innovations. AMA Winter and Summer Educators' Conference Proceedings 21-23 (2014) Chicago, Ill. American Marketing Association Winter Educators' Conference 2014 (Orlando, Fla.) [Conference or workshop publication]

Kuester, Sabine ; Rauch, Andreas (2014) Informationsaktivitäten des Vertriebs im Innovationsprozess. Sales Management Review Wiesbaden 23 1 46-52 [Article]

Kuester, Sabine ; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden : Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. IMU Research Insights Mannheim 023 [Working paper]

Schuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. Ledwith, Ann 209-210 In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts (2014) Limerick [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Conference or workshop publication]

Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Working paper]

Kuester, Sabine ; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. IMU Research Insights Mannheim 028 [Working paper]

2013

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]

Kuester, Sabine ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Conference or workshop publication]

Rauch, Andreas ; Kuester, Sabine Antecedents of salespersons' market information sharing behavior. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 396-397 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]

Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine Launch tactics for service innovations: Review, synthesis, and ideas for future research. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Conference or workshop publication]

Kuester, Sabine ; Rauch, Andreas (2013) Informationsaktivitäten des Vertriebs im Innovationsprozess. IMU Research Insights Mannheim 017 [Working paper]

Kuester, Sabine ; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Working paper]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC conference proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? ANZMAC conference proceedings Paper 164 (2013) Dunedin, NZ ANZMAC Annual Conference 2013 (Auckland, NZ) [Conference or workshop publication]

Rilling, Thomas (2013) Tesla Motors Inc.: Silicon Valley is Getting Started to E-nable Mobility for the Masses. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-104 [Book chapter]

Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 455-462 [Book chapter]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine Using price strategy to manage adoption barriers of radical new products. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. (2013) AMA Winter Marketing Educators' Conference 2013 (Las Vegas, Nev.) [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine Communication when pricing alignable and nonalignable value-added services. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Stakeholder configuration for the development of successful radical new services. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Rauch, Andreas ; Kuester, Sabine Antecedents of salespersons' market information sharing behavior. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine Launch tactics for service innovations: Review, synthesis, and ideas for future research. (2013) EMAC Conference (Istanbul, Turkey) [Conference presentation]

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Conference presentation]

Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? (2013) ANZMAC 2013 (Auckland, NZ) [Conference presentation]

2012

Hildesheim, Andreas (2012) Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development. Open Access Mannheim [Doctoral dissertation]
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Schuhmacher, Monika C. ; Kuester, Sabine ; Feurer, Sven Co-creation in new service development: An experiment. Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, Ill. ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine (2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo. Open Access Kehnel, Annette Erfolg und Werte Wirtschaft und Kultur im Gespräch Frankfurt a. M. 3 73-86 [Book chapter]
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Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Open Access Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Conference or workshop publication]
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Kuester, Sabine ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Open Access Rita, Paulo 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Open Access Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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Kuester, Sabine ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine Designing the marketing mix when launching a technological radical innovation. Open Access Perks, Helen 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Conference or workshop publication]
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Thomsen, Jennifer (2012) The Role of Electronic Word of Mouth Marketing in New Product Launch. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. ; Kuester, Sabine (2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management Hoboken, NJ 21 4 427-442 [Article]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine Co-creation in new service development: An experiment. (2012) AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Conference presentation]

Feurer, Sven ; Kuester, Sabine ; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. (2012) AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Conference presentation]

Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? (2012) AMA Winter Educators' Conference (St. Petersburg, Russia) [Conference presentation]

Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Conference presentation]

Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. (2012) EMAC Conference (Lisboa, Portugal) [Conference presentation]

Schuhmacher, Monika C. Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. (2012) EMAC Conference (Lisboa, Portugal) [Conference presentation]

Schuhmacher, Monika C. Designing the marketing mix when launching a technological radical innovation. (2012) International Product Development Management Conference (Manchester, UK) [Conference presentation]

2011

Kuester, Sabine ; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Winter and Summer Educators' Conference Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? 231-232 In: Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands (2011) Brussels [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] [Conference or workshop publication]

Kuester, Sabine ; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Winter and Summer Educators' Conference Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Winter and Summer Educators' Conference Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin Wiesbaden H.3 7-14 [Article]

Kuester, Sabine ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? Open Access In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference or workshop publication]
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Kuester, Sabine ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Working paper]
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Broermann, Barbara (2011) Introducing prices for formerly free value-added services. Mannheim [Doctoral dissertation]

Hildesheim, Andreas (2011) Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. Idea contests in new service development: Whom to integrate and how? (2011) 18th International Product Development Management Conference "Innovate through Design" (Enschede, Netherlands) [Conference presentation]

Schuhmacher, Monika C. Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. (2011) AMA Summer Marketing Educators' Conference (San Francisco, Calif.) [Conference presentation]

Schuhmacher, Monika C. Integrating Customers in New Product Development. (2011) 33rd Annual PDMA Conference Research Forum (Anaheim, Calif.) [Conference presentation]

Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? (2011) Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference presentation]

2010

Kuester, Sabine ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Buys, Sebastian Customer Confusion and Product Line Size: Implications for Product Line Management. Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]

Rilling, Thomas ; Kuester, Sabine Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits. Beckmann, Suzanne C. 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg [Conference or workshop publication]

Kuester, Sabine ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Open Access Management Know-how Mannheim M122 [Working paper]
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Kuester, Sabine ; Rilling, Thomas (2010) Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Working paper]
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Kuester, Sabine ; Schuhmacher, Monika C. Customer Integration: Antecedents and Consequences. Kakouris, Alexandros 32-33 In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts (2010) Reading [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis 233-234 In: The Innovation in Crisis Time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels [Conference or workshop publication]

Kuester, Sabine ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Working paper]
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Broermann, Barbara ; Kuester, Sabine Strategies for introducing prices for formerly free value-added services. (2010) 32nd INFORMS Marketing Science Conference (Köln) [Conference presentation]

Buys, Sebastian (2010) Consequences of Product Portfolio Decisions on Consumer Behavior. Mannheim [Doctoral dissertation]

Rilling, Thomas (2010) Marketing Alliances - Formation, Intensity, and Performance Consequences. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. (2010) Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie. Wiesbaden [Book]

Fitzgerald, Jennifer Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? (2010) AMA Winter Educators' Conference (New Orleans, La.) [Conference presentation]

Buys, Sebastian Customer Confusion and Product Line Size: Implications for Product Line Management. (2010) AMA Winter Educators' Conference (New Orleans, La.) [Conference presentation]

Schuhmacher, Monika C. Customer Integration: Antecedents and Consequences. (2010) 5th European Conference on Innovation and Entrepreneurship (Athens, Greece) [Conference presentation]

2009

Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-105 [Book chapter]

Heß, Silke C. ; Schuhmacher, Monika C. (2009) Amazon: International Expansion of an E-tailer. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] [Book chapter]

Kuester, Sabine ; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research Duluth, Minn. 36 1 783-784 [Article]

Kuester, Sabine ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Working paper]
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Kuester, Sabine ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Working paper]
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Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Open Access Management Know-how Mannheim M116 [Working paper]
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Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Working paper]

Kuester, Sabine ; Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Conference or workshop publication]

Hattula, Stefan Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions. (2009) 31st Annual INFORMS Marketing Science Conference (Ann Arbor, Mich.) [Conference presentation]

Homburg, Christian ORCID: 0000-0003-1607-5237 ; Kuester, Sabine ; Krohmer, Harley (2009) Marketing Management: A Contemporary Perspective. London [Book]

Schuhmacher, Monika C. Consumer Evaluations of Intelligent Products. (2009) 16th IPDM Conference (Enschede, Netherlands) [Conference presentation]

2008

Bauer, Hans H. ; Kuester, Sabine ; Huber, Frank ; Heß, Silke C. (2008) Aufbau und Steuerung von Dienstleistungsmarken. Bauer, Hans H. Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management München 459-472 [Book chapter]

Kuester, Sabine ; Pramböck, Barbara (2008) Grundlagen des Marketing. Häberle, Siegfried G. Das neue Lexikon der Betriebswirtschaftslehre München [u.a.] 2 808-813 [Book chapter]

Hildesheim, Andreas ; Winkelmann, Sabine Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service. Spanjaard, Daniela 1-9 In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat (2008) [Canning Bridge, W.A.] [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. (2008) How to overcome customers’ adoption barriers. Advances in Consumer Research Palo Alto, Calif. 36 783-784 [Article]

Kuester, Sabine ; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Management Know-how Mannheim M109e [Working paper]

Kuester, Sabine ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Management Know-how Mannheim M114e [Working paper]

Kuester, Sabine ; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W119e [Working paper]
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2007

Kuester, Sabine ; Homburg, Christian Entry Strategies and Product Takeoff. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]

Bauer, Hans H. ; Kuester, Sabine ; Heß, Silke C. ; Huber, Frank In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. (2007) Adoptionsbarrieren bei Produktinnovationen: Kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements. Bayón, Tomás Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis; Hans H. Bauer zum 60. Geburtstag Wiesbaden 77-96 [Book chapter]

Kuester, Sabine ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Open Access Management Know-how Mannheim M109 [Working paper]
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2006

Homburg, Christian ; Kuester, Sabine ; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]

This list was created automatically on Mon Nov 30 04:50:08 2020 CET