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2012

Hildesheim, Andreas (2012) Internal Knowledge Exploitation – The Role of Sales Force Integration in New Product Development. Open Access Mannheim [Doctoral dissertation]
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Schuhmacher, Monika C. ; Kuester, Sabine ; Feurer, Sven Co-creation in new service development: An experiment. Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, Ill. ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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Kuester, Sabine (2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo. Open Access Kehnel, Annette Erfolg und Werte Wirtschaft und Kultur im Gespräch Frankfurt a. M. 3 73-86 [Book chapter]
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Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Open Access Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Conference or workshop publication]
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Kuester, Sabine ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Open Access Rita, Paulo 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Open Access Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]
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Schuhmacher, Monika C. ; Kuester, Sabine Designing the marketing mix when launching a technological radical innovation. Open Access Perks, Helen 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Conference or workshop publication]
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2011

Kuester, Sabine ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? Open Access In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference or workshop publication]
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Kuester, Sabine ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Working paper]
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2010

Kuester, Sabine ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Open Access Management Know-how Mannheim M122 [Working paper]
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Kuester, Sabine ; Rilling, Thomas (2010) Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Working paper]
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Kuester, Sabine ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Working paper]
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2009

Kuester, Sabine ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Working paper]
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Kuester, Sabine ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Working paper]
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Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Open Access Management Know-how Mannheim M116 [Working paper]
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2008

Kuester, Sabine ; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W119e [Working paper]
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2007

Kuester, Sabine ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Open Access Management Know-how Mannheim M109 [Working paper]
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This list was created automatically on Tue Mar 2 06:42:40 2021 CET