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Faculties and Departments
(5031)
Business School
(770)
ABWL, Quantitatives Marketing (Stahl 2013-)
(7)
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2017
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2016
2017
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Lehmann, Donald R.
(2017)
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers.
Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Article]
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Lanz, Andreas U.
(2017)
Essays on marketing and online social networks.
Mannheim [Doctoral dissertation]
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2016
Stahl, Florian
;
Bartels, Daniel M.
;
Valli, Veronica
The effects of framing subscription benefits as price discounts or time bonuses on time preferences.
Moreau, Page
Advances in Consumer Research 44 634 In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (2016) Duluth, MN 2016 ACR Conference (Berlin, Germany) [Conference or workshop publication]
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Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
;
Stahl, Florian
(2016)
Climb or jump - status-based seeding in user-generated content network.
Mannheim [Working paper]
Albrecht, Carmen-Maria
;
Finkel, Ariane Stephanie Dominique
;
Nothhelfer, Katja
What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness.
Kim, Juran
436-437 In: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, China) [Conference or workshop publication]
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Albrecht, Carmen-Maria
;
Häger, Pietro
How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity.
Kim, Juran
173-174 In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong) [Conference or workshop publication]
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Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
;
Hoyer, Wayne D.
(2016)
Customer response to interactional service experience - The role of interaction environment.
Journal of service management Bingley 27 5 704-729 [Article]
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Mon Mar 1 06:51:52 2021 CET