2018

Schuhmacher, Monika C. ; Kuester, Sabine ; Hultink, Erik Jan (2018) Appetizer or main course : early market vs. majority market go-to-market strategies for radical innovations. Journal of Product Innovation Management Oxford 35 1 106-124 [Article]

Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C. (2018) Get the show on the road : go-to-market strategies for e-innovations of start-ups. Journal of Business Research : JBR New York, NY 83 65-81 [Article]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine (2018) Reversing gears : inverting the innovation-flow paradigm with reverse innovation. Research-technology management Abingdon 61 1 46-57 [Article]

Janda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Conference or workshop publication]

2017

Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Article]

Kuester, Sabine ; Mißling, Katharina ; Janda, Sergej von (2017) Innovation in Entwicklungsmärkten : Auswirkungen von Ressourcenrestriktionen auf den Innovationsprozess. IMU Research Insights Mannheim 049 [Working paper]

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2017) Cross-Selling in Business-to-Business-Industrien : Status Quo, Best Practices und Implikationen. IMU Research Insights Mannheim 048 [Working paper]

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd (2017) Kundenrückgewinnung im Business-to-Business Kontext. IMU Research Insights Mannheim 046 [Working paper]

Janda, Sergej von (2017) Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context. Mannheim [Doctoral dissertation]

Herbst, Laura ; Reinartz, Dominik ; Woodside, Arch G. (2017) Redirection theory and antisocial travel behavior : configural antecedents to nascent road-road signaling. Decrop, Alain Consumer behavior in tourism and hospitality research Advances in Culture, Tourism and Hospitality Research Bingley 13 119-139 [Book chapter]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine Development process for business model innovations : same, same or different? Chandy, Rajesh AMA Educators' Proceedings 28 B-16 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Reinartz, Dominik ; Kuester, Sabine ; Schuhmacher, Monika C. Is there no time like the present? An investigation of hold decisions in the innovation process. Chandy, Rajesh AMA Educators' Proceedings 28 G-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine Initial trust as an informational feeling for the adoption of digital innovations. Chandy, Rajesh AMA Educators' Proceedings 28 G-18 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine Reverse innovation : how to use emerging markets as a source of corporate competitive advantage. Chandy, Rajesh AMA Educators' Proceedings 28 I-3 In: AMA Winter Marketing Academic Conference 2017 : Better Marketing for a Better World : Orlando, Florida, USA 17-19 February 2017 (2017) Red Hook, NY AMA Winter Marketing Academic Conference 2017 (Orlando, FL) [Conference or workshop publication]

Janda, Sergej von ; Shainesh, G. ; Kuester, Sabine ; Schuhmacher, Monika C. Adding to the frugal innovation discourse : conceptualizing and measuring product frugality. In: 24th Innovation and Product Development Management Conference (IPDMC) : Reykjavik, Iceland, June 11-13, 2017 ; proceedings (2017) Brussels 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Conference or workshop publication]

Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine I feel you! How catching on emotions via online customer reviews affects innovation adoption. Ittersum, Koert van Proceedings ... EMAC Conference 46 In: Leaving footprints : EMAC 2017 : annual conference of the European Marketing Academy : May 23-26, 2017, University of Groningen, The Netherlands (2017) Stockholm 46th EMAC Annual Conference 2017 (Groningen, Netherlands) [Conference or workshop publication]

Herbst, Laura (2017) Business model innovation : a process and performance perspective. Mannheim [Doctoral dissertation]

Janda, Sergej von ; Hillebrand, Christina Exploring heterogeneity in the BOP consumer market. Robinson, Linda ANZMAC conference proceedings 366 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 : Marketing for Impact : proceedings, 4 – 6 December 2017, RMIT University, Melbourne, Australia (2017) Melbourne, NZ ANZMAC 2017 (Melbourne, NZ) [Conference or workshop publication]

Janda, Sergej von ; Kuester, Sabine ; Kroll, Katharina (2017) Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden. IMU Research Insights Mannheim 053 [Working paper]

2016

Kuester, Sabine ; Rauch, Andreas ; Welle, Markus (2016) Wie Zulieferer von den Innovationsprojekten ihrer Kunden profitieren können. IMU Research Insights Mannheim 039 [Working paper]

Kuester, Sabine ; Reinartz, Dominik ; Schneider, Kristina (2016) Das Management von Marktchancen im Innovationsprozess. IMU Research Insights Mannheim 042 [Working paper]

Kuester, Sabine ; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of personal selling & sales management : JPSSM Abingdon 36 1 19-39 [Article]

Feurer, Sven ; Konya-Baumbach, Elisa ; Woodside, Arch (2016) Applying configurational theory to build a typology of ethnocentric consumers. International marketing review Bradford ; Bingley 33 3 351-375 [Article]

Konya-Baumbach, Elisa (2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Article]

Kuester, Sabine ; Deker, Johannes ; Schuhmacher, Monika C. (2016) Ist die Zusammenarbeit mit externen Kooperationspartnern in der Neuproduktentwicklung erfolgreich? - Eine Meta-Analyse. IMU Research Insights Mannheim 044 [Working paper]

Kuester, Sabine ; Steinmetz, Moritz ; Janda, Sergej von (2016) Die Wahrnehmung modularer Produktangebote im Konsumgütermarkt. IMU Research Insights Mannheim 047 [Working paper]

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd (2016) Kontrollmechanismen für Führungskräfte zur Verbesserung der Zusammenarbeit von Marketing und Vertrieb. IMU Research Insights Mannheim 045 [Working paper]

Konya-Baumbach, Elisa (2016) The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process. Mannheim [Doctoral dissertation]

Reinartz, Dominik (2016) Managerial decision-making in the innovation process : a multi-method analysis of project review decisions. Mannheim [Doctoral dissertation]

Deker, Johannes (2016) Collaboration in new product development. Mannheim [Doctoral dissertation]

Herbst, Laura ; Schuhmacher, Monika C. ; Kuester, Sabine Business model innovation : four approaches, one goal. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Do all roads lead to Rome? A meta-analysis on collaboration with external partners in new product development. In: 23rd Innovation and Product Development Management Conference : University of Strathclyde, Glasgow June 12-14, 2016 ; proceedings (2016) Brussels 23rd Innovation Product Development Management Conference (Glasgow, UK) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Internal or external? A meta-analysis on collaboration in the development of innovations. Knöferle, Klemens 92 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Conference or workshop publication]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. Knoeferle, Klemens 74 In: Marketing in the age of data : EMAC 2016, Oslo, May 24-27, 2016 (2016) Oslo 2016 EMAC Conference (Oslo, Norway) [Conference or workshop publication]

2015

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Development of successful really new products: the ‘over-collaboration’ effect at different stages of the new product development process. Brown, Tom AMA Educators' Proceedings 26 F-18 In: AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World : Proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. (2015) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Reinartz, Dominik ; Schuhmacher, Monika C. (2015) Terminierung oder Fortführung von Innovationsprojekten : Entscheidungsprozess und Einflussfaktoren. IMU Research Insights Mannheim 030 [Working paper]

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Hubert, Markus The launch of service innovations by start-ups : an investigation of (non-)adopters. Michelante, Graziella 17-18 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Kuester, Sabine ; Konya-Baumbach, Elisa ; Rilling, Thomas (2015) Voraussetzungen und Auswirkung der Intensität von Marketingallianzen. IMU Research Insights Mannheim 033 [Working paper]

Rauch, Andreas ; Kuester, Sabine Salespersons' market intelligence activities in new product development. Michelante, Graziella 173-174 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Reinartz, Dominik ; Schuhmacher, Monika C. ; Kuester, Sabine The greatest of faults is to be conscious of none: exploring decision errors in reviewing innovation projects. Michelante, Graziella 183-184 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Janda, Sergej von ; Schuhmacher, Monika C. ; Kuester, Sabine How to use emerging markets as an innovation incubator for developed markets: a conceptual framework. Michelante, Graziella 221-222 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Schuhmacher, Monika C. ; Schael, Tobias ; Petrich, Wolfgang ; Kuester, Sabine Virtual knowledge broker : same, same, but different! Michelante, Graziella 189-191 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine (2015) Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition. Marketing : Zeitschrift für Forschung und Praxis ; ZFP München 37 2 101-108 [Article]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine Team meeting! Our innovation will rock, but how shall we price it? Michelante, Graziella 79-81 In: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015 (2015) Brussels [Conference or workshop publication]

Kuester, Sabine ; Herbst, Laura ; Schuhmacher, Monika C. (2015) Geschäftsmodellinnovation : Vier Ansätze führen zum Ziel. IMU Research Insights Mannheim 036 [Working paper]

2014

Schuhmacher, Monika C. ; Janda, Sergej von ; Woodside, Arch (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing : JGfM Abingdon 5 1 1-25 [Article]

Kuester, Sabine ; Rauch, Andreas (2014) Informationsaktivitäten des Vertriebs im Innovationsprozess. Sales Management Review Wiesbaden 23 1 46-52 [Article]

Kuester, Sabine ; Schuhmacher, Monika C. ; Herbst, Laura (2014) Wie sagen wir es unseren Kunden : Einführung von Preisen für zuvor kostenlose wertschöpfende Dienstleistungen. IMU Research Insights Mannheim 023 [Working paper]

Schuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets. Ledwith, Ann 209-210 In: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts (2014) Limerick [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? Bigné, Enrique 196 In: 43rd European Marketing Academy Conference (EMAC) : Paradigm Shifts & Interactions ; 3-6 June 2014, Valencia, Spain ; conference proceedings (2014) Valencia [Conference or workshop publication]

Kuester, Sabine ; Konya-Baumbach, Elisa ; Schuhmacher, Monika C. (2014) Markteinführungsstrategien für informations- und kommunikationstechnologiebasierte Dienstleistungsinnovationen. IMU Research Insights Mannheim 025 [Working paper]

Kuester, Sabine ; Deker, Johannes ; Schuhmacher, Monika C. (2014) Die Auswirkung von Kollaborationsvielfalt auf den Erfolg von radikal neuen Produkten entlang des Produktentwicklungsprozesses. IMU Research Insights Mannheim 028 [Working paper]

2013

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine Using price strategy to manage adoption barriers of radical new products. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 123-124 In: Proceedings of the 2013 AMA Winter Marketing Educators' Conference (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, Ill. ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]

Kuester, Sabine ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Conference or workshop publication]

Rauch, Andreas ; Kuester, Sabine Antecedents of salespersons' market information sharing behavior. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 396-397 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Conference or workshop publication]

Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine Launch tactics for service innovations: Review, synthesis, and ideas for future research. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Conference or workshop publication]

Kuester, Sabine ; Rauch, Andreas (2013) Informationsaktivitäten des Vertriebs im Innovationsprozess. IMU Research Insights Mannheim 017 [Working paper]

Kuester, Sabine ; Feurer, Sven ; Schuhmacher, Monika C. (2013) Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden. IMU Research Insights Mannheim 020 [Working paper]

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine The Role of Price When Products are Really New:Single, Dual, or multiple? ANZMAC conference proceedings Paper 111 (2013) Dunedin, NZ ANZMAC 2013 (Auckland, NZ) [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? ANZMAC conference proceedings Paper 164 (2013) Dunedin, NZ ANZMAC Annual Conference 2013 (Auckland, NZ) [Conference or workshop publication]

Rilling, Thomas (2013) Tesla Motors Inc.: Silicon Valley is Getting Started to E-nable Mobility for the Masses. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-104 [Book chapter]

Schuhmacher, Monika C. ; Heß, Silke C. (2013) Amazon: How Amazon Establishes a Global Reach in E-tailing. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 455-462 [Book chapter]

2012

Schuhmacher, Monika C. ; Kuester, Sabine ; Feurer, Sven Co-creation in new service development: An experiment. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 120-121 In: AMA winter educators conference 2012 : marketing theory and applications, St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, Ill. ; Red Hook, NY 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]

Preview

Kuester, Sabine ; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]

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Kuester, Sabine ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]

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Kuester, Sabine (2012) "Ich will so bleiben wie ich bin". Ökonomische Werte und unsere Tendenz zum Status Quo. Kehnel, Annette Erfolg und Werte Wirtschaft und Kultur im Gespräch Frankfurt a. M. 3 73-86 [Book chapter]

Preview

Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. Rita, Paulo 216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Conference or workshop publication]

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Kuester, Sabine ; Schuhmacher, Monika C. Tactical launch decisions for technological innovations: The importance of customer innovativeness. Rita, Paulo 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]

Preview

Schuhmacher, Monika C. ; Kuester, Sabine ; Winkler, Manolo Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. Rita, Paulo 275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Conference or workshop publication]

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Kuester, Sabine ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Article]

Schuhmacher, Monika C. ; Kuester, Sabine Designing the marketing mix when launching a technological radical innovation. Perks, Helen 219-220 In: Transformative Research in Product and Service Innovation : EIASM International Product Development Management Conference (2012) Brussels The 19th EIASM International Product Development Management Conference (IPDM) (Manchester, UK) [Conference or workshop publication]

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Thomsen, Jennifer (2012) The Role of Electronic Word of Mouth Marketing in New Product Launch. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. ; Kuester, Sabine (2012) Identification of Lead User Characteristics: Driving the Quality of Service Innovation Ideas. Creativity and Innovation Management Hoboken, NJ 21 4 427-442 [Article]

2011

Kuester, Sabine ; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Winter and Summer Educators' Conference Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee Idea contests in new service development: Whom to integrate and how? 231-232 In: Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands (2011) Brussels [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] [Conference or workshop publication]

Kuester, Sabine ; Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Winter and Summer Educators' Conference Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Red Hook, NY [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine ; Tremel, Maurus Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. Noble, Stephanie M. AMA Winter and Summer Educators' Conference Proceedings 22 9-10 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2011) Der Einfluss des Markenwerts auf die Unternehmensperformance. Business + Innovation : Steinbeis Executive Magazin Wiesbaden H.3 7-14 [Article]

Kuester, Sabine ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference or workshop publication]

Preview

Kuester, Sabine ; Buys, Sebastian ; Klein, Katharina (2011) Wie verhindern Sie negative Kundenreaktionen bei Produkteliminationen? : Die Rolle der Kommunikation im Produktlinienmanagement. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W139 [Working paper]

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Broermann, Barbara (2011) Introducing prices for formerly free value-added services. Mannheim [Doctoral dissertation]

Hildesheim, Andreas (2011) Internal Knowledge Exploitation - The Role of Sales Force Integration in New Product Development. Mannheim [Doctoral dissertation]

2010

Kuester, Sabine ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Buys, Sebastian Customer Confusion and Product Line Size: Implications for Product Line Management. Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 121-122 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]

Rilling, Thomas ; Kuester, Sabine Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits. Beckmann, Suzanne C. 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg [Conference or workshop publication]

Kuester, Sabine ; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden. Management Know-how Mannheim M122 [Working paper]

Preview

Kuester, Sabine ; Rilling, Thomas (2010) Managers' Marketing Alliance Formation Behavior : The Role of External Factors and Managers' Personality Traits. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W132e [Working paper]

Preview

Kuester, Sabine ; Schuhmacher, Monika C. Customer Integration: Antecedents and Consequences. Kakouris, Alexandros 32-33 In: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts (2010) Reading [Conference or workshop publication]

Schuhmacher, Monika C. ; Kuester, Sabine Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis 233-234 In: The Innovation in Crisis Time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels [Conference or workshop publication]

Kuester, Sabine ; Schuhmacher, Monika C. ; Tremel, Maurus (2010) Die Kommunikationswirkung des Sponsor-Event-Fits - Eine Analyse anhand einer Weltmeisterschaft. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W133 [Working paper]

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Buys, Sebastian (2010) Consequences of Product Portfolio Decisions on Consumer Behavior. Mannheim [Doctoral dissertation]

Rilling, Thomas (2010) Marketing Alliances - Formation, Intensity, and Performance Consequences. Mannheim [Doctoral dissertation]

Schuhmacher, Monika C. (2010) Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie. Wiesbaden [Book]

2009

Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-105 [Book chapter]

Heß, Silke C. ; Schuhmacher, Monika C. (2009) Amazon: International Expansion of an E-tailer. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] [Book chapter]

Kuester, Sabine ; Heß, Silke C. (2009) How to Overcome Customers' Adoption Barriers? Advances in Consumer Research Duluth, Minn. 36 1 783-784 [Article]

Kuester, Sabine ; Buys, Sebastian (2009) Customer Confusion: Wie Produktvielfalt dem Unternehmen schaden kann. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W131 [Working paper]

Preview

Kuester, Sabine ; Heß, Silke C. ; Stier, Martin (2009) How to Design International Loyalty Programs. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W129e [Working paper]

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Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2009) Der Einfluss des Markenwertes auf die Unternehmensperformance. Management Know-how Mannheim M116 [Working paper]

Preview

Kuester, Sabine ; Landauer, Nina ; Becker, Andreas (2009) The Impact of Brand Value on Corporate Performance. Management Know-how Mannheim M116e [Working paper]

Kuester, Sabine ; Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Conference or workshop publication]

Homburg, Christian ORCID: 0000-0003-1607-5237 ; Kuester, Sabine ; Krohmer, Harley (2009) Marketing Management: A Contemporary Perspective. London [Book]

2008

Bauer, Hans H. ; Kuester, Sabine ; Huber, Frank ; Heß, Silke C. (2008) Aufbau und Steuerung von Dienstleistungsmarken. Bauer, Hans H. Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management München 459-472 [Book chapter]

Kuester, Sabine ; Pramböck, Barbara (2008) Grundlagen des Marketing. Häberle, Siegfried G. Das neue Lexikon der Betriebswirtschaftslehre München [u.a.] 2 808-813 [Book chapter]

Hildesheim, Andreas ; Winkelmann, Sabine Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service. Spanjaard, Daniela 1-9 In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat (2008) [Canning Bridge, W.A.] [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. (2008) How to overcome customers’ adoption barriers. Advances in Consumer Research Palo Alto, Calif. 36 783-784 [Article]

Kuester, Sabine ; Schuhmacher, Monika C. ; Werner, Ben D. (2008) Open Innovation in Innovation Networks : Insights into the Automobile Industry. Management Know-how Mannheim M109e [Working paper]

Kuester, Sabine ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius (2008) An Input-Process-Output Investigation of NPD Team Performance. Management Know-how Mannheim M114e [Working paper]

Kuester, Sabine ; Heß, Silke C. ; Young, Jennifer ; Hinkel, Julia (2008) Brands as Means of Self-expression: A Cross-cultural Comparison. Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W119e [Working paper]

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2007

Kuester, Sabine ; Homburg, Christian Entry Strategies and Product Takeoff. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]

Bauer, Hans H. ; Kuester, Sabine ; Heß, Silke C. ; Huber, Frank In Brands We Trust: Marketing’s Impact on Service Brand Personality and Trust. In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland (2007) Reykjavik, Iceland [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. ; Hinkel, Julia ; Young, Jennifer Brands as Means of Self-Expression: A Cross-Cultural Study. Deans, Kenneth R. 1670-1678 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Dunedin, NZ [Conference or workshop publication]

Kuester, Sabine ; Heß, Silke C. (2007) Adoptionsbarrieren bei Produktinnovationen: Kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements. Bayón, Tomás Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis; Hans H. Bauer zum 60. Geburtstag Wiesbaden 77-96 [Book chapter]

Kuester, Sabine ; Schuhmacher, Monika C. ; Werner, Ben D. (2007) Die Bedeutung von Open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie. Management Know-how Mannheim M109 [Working paper]

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2006

Homburg, Christian ; Kuester, Sabine ; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]