2018
2017
2016
Scheidler, Sabrina ; Edinger-Schons, Laura Marie ; Wieseke, Jan
Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
L-17
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Conference or workshop publication]
|
|
Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
K-43
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Conference or workshop publication]
|
|
Mende, Gina ; Edinger-Schons, Laura Marie ; Wieseke, Jan ; Schmitz, Christian
Joining virtual brand communities : does every honeymoon have it's hangover?
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
C-96
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Conference or workshop publication]
|
|
2015
This list was created automatically on Wed Feb 24 06:14:15 2021 CET
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